Analytics, driven by large amounts of data and computing resources, is recognized as a source of value and competitive advantage. Analyzing large data sets, including both structured and unstructured data—often referred to collectively as big data—is becoming a critical basis of competition, underpinning new waves of improved decision making and innovation. Organizations around the world are struggling to develop the know-how to aggregate, analyze, and monetize the growing surge of available data. The business minor in Data Analytics provides an opportunity for students majoring in various areas of business to develop basic data literacy and connect technology, statistics, and quantitative modeling that is needed to develop business intelligence and drive organizational decision-making.
For a full description please visit the department’s section on the Zicklin website.