||Social Media Technologies in Organizations
||This course presents an intensive survey of Web 2.0 technologies–social networking, blogs, wikis, microblogging, virtual communities, video sharing, social bookmarking, recommendation systems, etc.–and their impact on both the for-profit and not-for-profit sectors. Topics covered include the history of and major influences on today’s social media; convergence of technology; trends toward increased democratization and globalization; recommendation systems; crowdsourcing; concerns relating to privacy and confidentiality; and the implications for business in today’s highly interconnected world. The use of social media technologies in the service of organizational learning will be explored in depth.
||CIS 2200 or equivalent
||Upon successful completion of this course, students will be able to:
- Identify the emerging social media technologies and describe them at a conceptual level.
- Explain their role in the social and business environments.
- Conduct personal research and present the results to the class.
- Demonstrate an ability to work effectively in groups.
BBA Learning Goals Addressed:
- Analytical and Technological skills
- Oral and written communication skills
- Proficiency in a discipline
- Business knowledge integration
- Attendance & Participation 10%
- Blog Projects 10%
- Midterm Exam 20%
- Case Study 10%
- Book Review 10%
- Twitter Project 10%
- Final Project 30%
- Clay Shirky, Cognitive Surplus, Penguin Books, New York, NY, 2nd edition, 2011.
- John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology, 2011, ISBN: 978-1-4533-3272-6. Also available at http://catalog.flatworldknowledge.com/catalog/editions/2206
- Beverly Macy and Teri Thompson, The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, 2011 The McGraw-Hill Companies, Inc. ISBN: 978-0-07-175347-0
- Course Overview
- Intro Social Media I
- Online Media Strategy
- Cognitive Surplus: Means and Motives
- Big Four
- Twitter project
- Blog Project
- Cognitive Surplus: Opportunity and Culture
- Cognitive Surplus: Personal and Public and Future
- Social Media CRM
- Book Presentations
- Social media analytics, mobile social media