CIS 3750 – Sample Course Syllabus

Title Social Media Technologies in Organizations
Description This course presents an intensive survey of Web 2.0 technologies–social networking, blogs, wikis, microblogging, virtual communities, video sharing, social bookmarking, recommendation systems, etc.–and their impact on both the for-profit and not-for-profit sectors. Topics covered include the history of and major influences on today’s social media; convergence of technology; trends toward increased democratization and globalization; recommendation systems; crowdsourcing; concerns relating to privacy and confidentiality; and the implications for business in today’s highly interconnected world. The use of social media technologies in the service of organizational learning will be explored in depth.
Prerequisites CIS 2200 or equivalent
Learning Goals Upon successful completion of this course, students will be able to:

  • Identify the emerging social media technologies and describe them at a conceptual level.
  • Explain their role in the social and business environments.
  • Conduct personal research and present the results to the class.
  • Demonstrate an ability to work effectively in groups.
BBA Learning Goals Addressed:
  • Analytical and Technological skills
  • Oral and written communication skills
  • Proficiency in a discipline
  • Business knowledge integration
  • Attendance & Participation 10%
  • Blog Projects                    10%
  • Midterm Exam                  20%
  • Case Study                      10%
  • Book Review                    10%
  • Twitter Project                  10%
  • Final Project                     30%

  • Clay Shirky, Cognitive Surplus, Penguin Books, New York, NY, 2nd edition, 2011.
  • John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology, 2011, ISBN: 978-1-4533-3272-6. Also available at
  • Beverly Macy and Teri Thompson, The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, 2011 The McGraw-Hill Companies, Inc. ISBN: 978-0-07-175347-0
  • Course Overview
  • Intro Social Media I
  • Online Media Strategy
  • Cognitive Surplus: Means and Motives
  • Big Four
  • Twitter project
  • Blog Project
  • Cognitive Surplus: Opportunity and Culture
  • Cognitive Surplus: Personal and Public and Future
  • Social Media CRM
  • Book Presentations
  • Crowdsourcing
  • Social media analytics, mobile social media