CIS 3444: Sample Course Syllabus

Title e-Business Technologies
Description This course investigates the technologies used in e-Business. Foundation material is developed, covering the basic infrastructure of the Internet and the Web along with supporting hardware and software. This is followed by exploration of the latest technologies available. Students study how the technologies work and how they are used in a wide variety of businesses. Discussions of the strategic implications of these technologies for different types of businesses are incorporated.
Prerequisites CIS 2200
Learning Goals Upon successful completion of this course, students will be able to:

  • Analyze e-business strategy as professional managers
  • Generate usable insights to problems
  • Create a viable business plan for a growing business, including well reasoned and researched plans for marketing, operations and finance.
Grades
  • Individual class participation:           20%
  • Article presentations:                      10%
  • Weekly writeboard entries:              10%
  • Individual section of group project    30%
  • Group’s grade on complete project   20%
  • Group case presentations:               10%
Textbooks E-Commerce 2009, 5/e  Laudon & Travis, Prentice Hall, ISBN-10: 0136007112, ISBN-13: 9780136007111.
Topics
  • Course Introduction
  • e-Business Strategy
  • Business Models, and How Digital Opens up Old Categories
  • Use of digital by entrepreneurs to release new products
  • User Interaction and Digital Communications
  • Listening to Users and Using Social Media
  • Social and Professional Networks, Walled Gardens and Open Architecture
  • Digital Community
  • Bricks and Clicks: Offline Factors Behind Digital Success
  • Inbound Marketing
  • e-Business Strategy Presentations and Feedback
  • B2B Automated Services
  • Growth and Creative Services
  • Platforms, Exchanges, and E-commerce
  • Midterm
  • B2B Exchanges
  • Digital information infrastructure
  • Digital Business and Supply Chains
  • Digital Advertising: Changing Models. Addressing multiple audiences in in-game advertising
  • Online Content
  • Information architecture and user experience
  • Online Entertainment
  • “Viral” media
  • SEO, SEM and content strategy
  • E-Business in Established Companies
  • FINALS