Time: 12:30 to 2PM
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Dr. John Su from American Express will be here for a presentation on “Applications of Big Data in Financial Services Industry.”
John Su, Ph.D., FCAS, has been the Director for Global Rewards Modeling and Analytics at American Express since 2011. His team won the prestigious Chairman’s Award for Innovation at Amex in 2014 for the modeling work on credit card reward behavior. Prior to Amex, John spent seven years in the insurance and reinsurance industry building predictive models for both personal and commercial insurance. John holds a Ph.D. in Electrical Engineering from Princeton University, and B.S. with Honor in Electronic Engineering from Tsinghua University in China. He is Fellow of Casualty Actuarial Society (FCAS) in the US.
About the talk:
Over the past decade data analytics has been increasingly used to solve business problems in the financial services industry. It has become a key enabler in order to have an edge in the competitive market. In today’s digitized world, volume and speed of data require a new generation of tools and algorithms, especially for consumer related services. This presentation will start by introducing some of the basic concepts in big data and how its infrastructure differs from traditional systems. Then it will deep dive into two main applications in consumer finance: risk management and digital marketing. For each application detailed examples will be shown to demonstrate what are the business problems and corresponding modeling techniques to take on these challenges. We will conclude the talk with some more recent trends in the big data world for consumer finance.